About Us
About Diwan Group
Diwan Group is more than just a name in the furniture world; it is a family legacy with roots dating back to the early 1950s. This journey began in Baghdad with our father, the late Haji Ahmad Sulaiman Hawrami. What started as a dedicated family trade has grown today into one of the largest and most trusted providers of home and office furniture across all of Iraq.
Our History of Growth
- 1950 – 1990: Establishing our business presence in Baghdad and expanding our expertise to the cities of Zakho and Duhok.
- 1993-1996: Launching “Asan Company” in Duhok as the first official step of the group.
- 1997: International expansion with new offices in Turkey (Gaziantep) and Dubai.
- 2001: A major turning point toward the world of furniture and interior design. This year marked the start of our partnerships with global brands from Germany, Italy, and Asia.
- Today: Diwan Group has a strong presence in every city and town across Iraq, earning the trust of top international brands to provide high-quality and standard furniture.
Mission & Vision
- Our Mission: To provide modern, high-quality furniture at fair prices. We aim to make the shopping experience easy for our customers, whether through our showrooms or the Diwan Online Store.
- Our Vision: To remain the leading and most trusted brand in Iraq, recognized for innovative design and a deep commitment to customer satisfaction.
Our Core Values
- Unmatched Quality: We carefully select every piece of furniture to ensure both durability and beauty.
- Customer First: We don’t just sell; we provide honest guidance and dedicated after-sales service.
- Integrity: Transparency in pricing and quality is the foundation of our long-term trust with customers.
- Continuous Innovation: We constantly search for the latest global trends to keep your home and workspace modern.
Why Diwan Group?
Because we know that furniture is not just objects—it’s about creating a comfortable atmosphere for living. With over 70 years of experience and partnerships with the best brands from the USA, Europe, and Turkey, we bring the very best into your home.